Spottt: Free Link Exchange
So I presume that the dog is called Spottt. 
This is the most recent (was launched on 12th Feb) link exchange network to be launched by the Adbrite team.
Basically the network is a sleeker link exchange program.
Spottt is all about sharing traffic with similar sites at no cost.
For you to participate for free traffic, you will need to add the Spottt banner (125*125) on your webpage and for every 2 ad impression that you serve (every 2 time your page with the ad is loaded in the web browser), your ad will be shown once on some site within the network.
So it works out to be a 2:1 ratio.
As quoted from TechCrunch:
That leaves Spottt with 50% of the ad inventory for itself. For the first year they’ll just place their own ads on sites. After a year they’ll add the extra inventory to Adbrite and let advertisers purchase it.
So for those of you who do not have much of an advertising budget, this could well be the coolest thing.
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