Internet Marketing Glossary

Filed under: Uncategorized — kiviniar

12 Nov

If you every wanted to know the meaning of something, you will find it all here.

Building the most comprehensive glossary that a web marketer would need.

0-9 A B C D E F G H I J K L M N O P Q R S T U V W X Y Z

Backlink: This is a clickable link to your website that is placed on some another website belonging to you or someone else.

Clicks/Ad Clicks: The number of time the ads have been clicked by the website visitors.

Conversion Rate (CR): This is the percentage of visitors who actually end up buying a product or service by clicking
an ad on your webpage. This is calculated by dividing the number of click by the number of actual conversion (number of people who actually ended up buying something).

* CR= Number of clicks/Actual conversions

Cost Per Click (CPC): This is the amount you pay when someone clicks on your ad.

CPM/Page eCPM (cost per thousand, the letter “M” in the abbreviation is the Roman numeral for one thousand): The cost incurred for displaying an advertisement for a 1000 times. As a ad publisher the higher the figure, the more you earn.

CTR/ Page CTR (Click Trough Rate): The percentage of visitors that have clicked on an advertisement. Say for example a website receives 100 visitors out of which one of the visior clicks an ad, so the CTR would be 1%.

Hits/Visits: This usually refers to the number of times your webpage is viewed or accessed in a web browser.

Impressions/Page Impressions: This is the number of times a particular website is viewed in the browser.

PageRank (PR): The ranking assigned out of 10 based on certain parameters by Google. Usually this figure is
derived by calculating the quality (PR) and the number of backlink a website has.

Pay Per Click (PPC) Advertising: A marketing system where an advertiser agrees to pay a certain amount of money , each time his ad is clicked.

Reciprocal Link/Link Exchange: The practice of placing each others link on ones website. Example: If Site A and Site B place a clickable link to each others sites, it is called the practice of exchanging reciprocal links. This exchange takes place between two websites.

Return on Investments (ROI): This is the income you generate over and about your expense

Search Engine Optimization (SEO): (in brief) Techniques undertaken for displaying the website as the top result when someone searches for a particular keyword in the SE (Search Engine.eg.Google,Live).

Three way link exchange: The practice of placing each others link on ones websites, without cross linking them. Say for example a clickable link for Site A is place on Site B and a clickable link to Site B is placed on Site C, this practice is called a “Three way link exchange”. This kind of link exchange takes place between three websites.

Unique Visitor: The number of UNIQUE people who have viewed your website. Say for example you have visited the
same website 4 to 5 times a day, even then the system will log is as 1 unique visit.